1. Important of links and backlinks in 2018:
It is obvious that links or backlinks are essential for successful SEO. Without proper backlinks, you would be unable to rank your own sites or client sites, which would definitely be a problem. So, in this article, we will look at a few ways that you can build the authority of any site through link building in order to get more organic traffic.
2. Broken link building:
One of the most popular forms of building links is through broken link building. This is an effective white hat method of building backlinks. What you do is simply look for links on similar websites that are broken or don’t work and email the owner of that site and let them know about it. Then, you suggest that they replace the broken link with a link to your site that has similar content. In 2018, in order for this to work, you need to make sure that your site has high-quality content that other website owners would want to link to. Of course, you should target sites that have good authority in order to get the most benefit from this type of link.
3. Guest Posting:
Another type of link building strategy is guest posting. Many SEO agencies think that guest posting is dead, however, that is quite far from the truth. In 2018, if you are thinking about using blog networks, then you need to avoid those type of links since they will usually end in a penalty. Instead, you should look for other authority sites in your niche and build up a relationship with the owners of those sites. This can be done through commenting on their blog posts and generally being active in your niche’s community. Then, you can ask to guest post on their site and since they know you, you have a higher chance of getting a link.
4. Private Blog Networks:
Thirdly, another popular type of link building is through the use of PBNs. These are private blog networks and they are usually the most popular type of backlinks that SEOs try to get. The reason being is that they are easy to create and control and they pack a lot of link juice. However, when you are building out your PBN, you need to make sure that there aren’t any footprints since this can lead to your network being discovered by Google or other competitors.
Lastly, the final type of links that we will look at is social links. Social signals are extremely important for SEO and can help to rank your site faster. They are also great for transferring authority and trust to your website, so make sure to build out a lot of social links when you now start your link building efforts.
In closing, we have just looked at some of the most common and popular link building strategies that are used by SEO companies and internet marketers in 2018. There are many other link strategies, so be sure to do your research and always build a varied backlink profile in order to increase your rankings and reduce your chances of getting penalized.
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